Everyone shows a rising line. This one you can check.
This is my own shop in Passau, month by month, straight out of the Google Search Console. Tap a month and you see what it did — and what was done to it that month.
Every number on this page is unpaid search. The Search Console does not count ads — there is no ad budget behind this curve.
Nothing on that curve came from a trick.
Four kinds of work, in this order. Every one of them is visible on the shop today.
Read first, write later
The console says what people really type and where you stand for it. A page written before that reading is a guess that costs a month.
Fix what is broken
Seven pages had no heading at all. One ranked second and got zero clicks because its preview text was a single emoji. That is not strategy, that is repair.
Make the money pages worth ranking
Real prices, real conditions, the questions people actually ask — not four hundred words of filler with the town name sprinkled in.
Measure every month, and say when it fails
Twenty-five articles were written and brought one single click. That is in the report too, and it is why they stopped.
These are the searches. With the real positions.
Not a keyword list from a tool — what people typed into Google and where the shop stood when they did.
Position 1 on your own name is the easy part. The line below it is the work.
Being found is not one job. It is six.
The words your customers use
Taken from your own console, not from my imagination. Including the ones you would never have guessed, and the ones that only look valuable.
The pages that earn
Service and product pages first, blog last. On my own shop the blog produced one click in three months; the money pages produce every day.
Speed and structure
Headings, markup, images, load time — checked automatically every week, so a broken thing is reported instead of discovered six months later.
The map, not just the list
For a local trade the map box sits above every result. Your Google profile, your opening hours, your reviews — that is often the bigger half.
A monthly report you can read
Clicks, positions, which page moved and which did not. Written so you can check it against your own till, not so it looks impressive.
What is not worth doing
Second-hand single items barely bring organic traffic — sixty-three products, five clicks in ninety days. You get told that before you pay for it.
Honestly: here is what the numbers do not say.
Measuring only starts in January 2026, because that is when the property was connected. There is no “before” to compare against, and I am not going to invent one.
A large part of those clicks still comes from people typing the shop name. Search on the name is the easiest kind to win and the least impressive — the honest number is in the table above, and you can see it for yourself.
The click rate fell from 17% to 7.5% while the traffic grew. That is not a defect: the shop moved out of its own name and into searches with real volume, where you are one of ten results instead of the only one.
The August work is not in this curve yet. Google takes three to four weeks, so the part I am most confident about is precisely the part not visible here.
And it is one shop, in one town, in one trade. It shows that the method works on a real business, not that your line will look the same.
Do you know what people type before they find you?
Most businesses have that data sitting unopened in their own Google account. I read it with you, tell you which pages are worth the work, and which ones you should leave alone.